In this group project we wanted to explore the future of sustainable gardening. The project was done as a collaboration between Designskolen Kolding and Bæredygtighedshuset (Kolding Municipality).
As a part of the research we reached out to citizens of Kolding and there was a huge interest. We visited private gardens, conducted interviews and facilitated co-creation workshops with our participants. Together with them we made a proposal to create a local community around sustainable gardening as a way to raise awareness about biodiversity. In the end we pitched the idea about forming a Sustainable Garden Club to our client.
I was involved in all steps of the process from garden visits to workshop facilitation and pitching the final idea to the client. I have created all the visuals and branding elements myself.
DESIGNERS
Ksenia Grigoryeva, Yingzi Ni & Kristian K. Stougaard
2021
PROCESS
Below are the photos we took while visiting private gardens and during our co-creation workshops with the participants.
VIDEO
We made a future scenario video together with our participants, trying to envision how future of sustainable gardening could look like.
SKETCHING
Here are pencil sketches of logo and visual elements for branding of the Sustainable Garden Club.
BRANDING
Below is branding for the Sustainable Garden Club, which consists of logo design, visual guidelines, poster design and stickers to promote the club and create more awareness about it. I wanted the visuals to be able to grab attention and communicate the hope for a brighter future with more biodiversity, through bright colors and playful illustrations.
